Undergraduate Module
30.111 - Entrepreneurship
This course focuses on the social-technical factors and forces that affect the startup process, and the scientific principles underpinning the integrated product-process-people decisions under extreme uncertainty. In 30.111, students are expected to start up a new venture based on their design projects for experiential learning. In the past few years, Kickstarter campaigns have been used as the medium of the startup projects. Lectures, studio sessions, guest panel sharing sessions and readings aid experiential learning. 30.111 is supported by an “ecosystem” of entrepreneurs, venture capitalists, and designers.
More details on the activities, innovations and mentors from the classes in past few years can be found on the course website: https://startup.sutd.edu.sg/.
Key Dates
XXX - XXX
Programme Objectives
Foster Entrepreneurial Mindset: Inspire undergraduate students to think creatively, identify opportunities, and develop innovative solutions by exposing them to entrepreneurship and providing essential knowledge and skills.
Build Business Fundamentals: Equip students with a solid foundation in key business aspects, including ideation, market validation, prototyping, financial skills, and effective leadership and communication.
Prepare for Startup Launch: Empower students with advanced business concepts and strategies, such as digital marketing, competition management, customer retention, risk and time management, incorporation essentials, and go-to-market strategies, to successfully launch and run their own startups.
Programme Breakdown
StartSomething is a 3-part programme for undergraduates which exposes them to entrepreneurship and teaches them how to build a business. Each term will consist of workshops & mentoring sessions to help students form a solid foundation on the basic know-hows of launching a business.
IDEATESomething teaches the basic building blocks of entrepreneurship, such as ideation processes, value proposition, market validation, MVP and pitching.
BUILDSomething takes what was previously learnt a step further by diving deeper into essential knowledge that helps develop an idea into a workable venture, such as building a Business Model Canvas, effective leadership and communication, prototyping and basic financial skills.
LAUNCHSomething concludes the 3-part series with an introduction to more advanced business knowledge that is required to launch and run a startup, such as digital marketing, managing competition & retaining customer focus, risk & time management, incorporation essentials and go-to market strategy.
“It all begins with an idea. Maybe you want to launch a business.”
Keith Finley
“It all begins with an idea. Maybe you want to launch a business.”
Monet Goode
“It all begins with an idea. Maybe you want to launch a business.”
Channing Lee
17
Teams
Since 2021,
45
Participants
4
Incorporations
FAQs
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